Original intention: Focus upon liminality - 'inbetween-ness:
- Hard to pin-down style
- Exploratory and Evolving Visual Language
- Responsible for the formation of many networks (influential)
- Transformative Graphic Language
- Collaborative Approach
- Critically Engaged
- Technologically engaged
CRITICS
Massimo Vignelli :
'A national calamity'
'An abberation of culture'Massimo Vignelli (neo modernist):
'A national calamity'
'An abberation of culture'
Stephen Heller :
'A blip in the continuum'
'Cult of the ugly
David Carson: Designers who had once championed
their work for its aggressiveness began
to condemn it as too readily
identifiable, and therefore unusable.
Beach Culture magazine published an
issue with a cover line that boasted "no
Emigre fonts," although the logo itself
was set in Licko's Senator.
Ironically, it
was designers like Carson who had
popularised its style
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