THEORY / Claims to expanded practice

Johnny Hardstaff

Albert Spiers architecture -- work to maintain the master/ servant relationship

As a designer – model to a film – highest benchmark (BMW Audi) – output of industrial CGI animation.

Sonia BRAVIA- Balls

Manipulation in advertising. Industrial weapon.

Mastery of visual we can no longer believe no guarantee of authenticity

An extreme level of political doctrine – infect and distort memories also negate experience that we might have had would bouncing a ball in the street be as beautiful how do we audit and appraise out memories.

Tom Gunning – animator

Lev Manovich – Cinema as a subset of animation

Norman Klein – scripted spaces

Principal of animation applied to space itself – scripted, layered- phenomenological, psychological

Scripted space – a designed environment purpose – to give the user or viewer a sense of story where they are a central character – slot machine, shopping mall, computer game

                Real power in this world of fakery rests with whoever controls the illusion.

Film is a point of erasure anot a point of discovery distraction + presence

Losing the spaces in between (imaginative) in this flat word economy

 Hog heaven – slaughterhouse

TOM GUNNING – wrote cinema of attractions (illustrate a gradual move ‘outside’ of cinema) Emphasis upon technological aspects of special effects (roller coasters) Hostility narrative. (Certain kind of experience)