HASHTAGCV.COM

HASHTAG CV VIDEO from Gerda Ziogelyte on Vimeo.

This piece of work was different. I recently got an email with a challenging task. 

"The budget for the campaign is zero but you are told you can be as creative as you like. The sole aim of the campaign is to attract new customers to sign up to use our awesome CV Builder and the measure will be the number of customers who create an account.The Director is keen to see the following through your presentation:

1. That you have understood the brief, budget and time-scale.
2. You have realistically set the expectation of your campaign and covered the expected results.
3. The target audience you have chosen to approach and why.
4. The details of the campaign in length.
5. How you plan on measuring the success of the campaign.
6. Expected results of the campaign."

I needed to create a zero budget campaign which will help to improve their business. Business is about helping people to create stand-out cv with just a single and simple click. I chose to create social media campaign because that most young people are using social media websites. - it is easy way to attract them. So after brainstorming I decided to create a short and simple video which could tell about their company and a little poster. The main idea was that people who shares video or poster can have a chance to win premium CV writing.